FitnessProsBooks.com - Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

	List Price: $19.95 Our Price: $10.89 Your Save: $ 9.06 ( 45% ) Availability: Usually ships in 24 hours Manufacturer: Wiley
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Binding: Paperback Dewey Decimal Number: 659.1 EAN: 9780470009796 ISBN: 0470009799 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 288 Publication Date: 2006-12-22 Publisher: Wiley Studio: Wiley
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Spotlight customer reviews: Customer Rating: Summary: Good Title that lacks meat to feed the need Comment: Let me sum this up quickly. Imagine you want to learn the words and techniques to write in a hypnotic way. You believe this book to be that means. Upon reading this you suddenly realize it is only good to help you identify but not actually write. This sums it up. Imagine buying something to learn to write better. Realize it would be Ben Bova's book as well as Orson Scott Card's. They are proven writers with best sellers. No flashy titles but I realize you want meat to feast on not air. Ignore the title but get your good feed from proven people who will truly teach you. There is another book called "Conversational Hypnosis" it is geared to the sales person but is very good. Use many sources to learn writing and hypnosis. Then combine them. "Conversational Hypnosis" is about as close to what this book claims to be as any truly are. Customer Rating: Summary: Hypnotic Writing Comment: Everybody who writes can learn a lot from this book. I realised that my own writing should be more interesting by making some changes. Right away I started re-writing my life-story. I cannot thank enough Joe Vitale. Customer Rating: Summary: What you can learn from this book Comment: If you are like me, you want whatever you write to be interesting. You want to capture people's attention, and have them desire what you are selling, or just to be interested in whatever story you are telling. If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting. In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth? If I take away one good idea from a book, the book is worth the price. I just gave my copy to someone as a present, and will be buying a replacement copy. As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which is something that really would give the book many times its cover price. Nor does he extensively list the voabulary used by advertisers. Nevertheless, I did learn many things. I will be referring to this book time and again. The more often you read this book the more useful it seems, and I seem to pick up something new each time. What is in this book is useful, and there is still far more to discover. So, buy this book and keep exploring If you were to find this review helpful, please click yes. Customer Rating: Summary: Very useful - will improve anyone's copywriting Comment: Excellent book. A nice, entertaining read and very useful. I have applied the methods and techniques in sales and marketing communication and it realy works well. People respond positively. Not only by buying but by reacting positively to this type of communication. This gets your customers to read your stuff and enjoy it at the same time. If your communication also includes a great offer, or an irressistible offer as Mark Joyner would call it, people will buy from you. Customer Rating: Summary: Does he think customers are stupid? Comment: I bought "Hypnotic Writing" and "The Irresistable Offer" at the same time and read them both. The "Irresistable Offer" is brief, to the point (but still very complete), and states very clearly that one selling point in your ad copy should be that the customer is not stupid, he will square you in 3 seconds or less, he will see if there is any REAL value in what you have to offer, and many more things, in the blink of an eye. (the book gives you REAL MEANS to overcome these stumbling blocks) Mr. Vitale, on the contrary seems that he wants to entertain his potential customers, and bribe them into thinking that what he sells (and sells, and sells) is extraordinary. He does that with redundant prose, beautiful prose, aesthetically speaking, BUT he shows his true colors from the headers down. Are you really thinking that by using an opening like "amazing breakthrough", like "the truth about..." is going to grab your potential customers' attention, and ABOVE ALL, their trust? I think that by using Mr. Vitale's wording you are IMMEDIATELY revealing who you are: "I am a seller, I am trying to hypnotize you into buying my product, I don't really care to give you value, what I care is to impress you and make a sale." This is what Mr. Vitale's prose says when you read it. He gives examples of "normal ad copy" that he translates into "hypnotic ad copy" and he probably expects that the reader will rave about his writing. Well, to me they are both downright awful. They both reveal that the main aim of the copy is not to deliver and communicate REAL VALUE, to offer credibility, to overcome the potential customer's objections by opposing a REAL deal, no, in his writings you "fascinate" the customers, and, in so doing, you sabotage yourself by revealing your real end. He even adds two paragraphs written in Italian. Now, I am a native Italian, and Italian is my FIRST language. Let me tell you upfront that what Mr. Vitale says it is Italian IS NOT ITALIAN AT ALL. It is a computerized, awful, and totally illogical and incorrect translation of a decent Italian paragraph. He didn't even take the time to ask a translator to translate into REAL ITALIAN those two paragraphs (that he was going to include in a book), so to not offend the linguistics of such a noble language. I would suggest that you purchase "The Irresistable Offer" by Mark Joyner, THAT is REAL marketing communication, honest, powerful, poignant. brief but to the point, that is "ad copy" that will win the trust of your prospects immediately and give you a REAL edge over the competition. More Reviews
Editorial Reviews: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion